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Thursday, August 30, 2007

Toyota India to enter used car business

Following Ford and Maruti in their used-car endeavours, Toyota too has decided to move into the used car space. Toyota Kirloskar Motor (TKM) is planning its enter the used car business, ahead of new launches and more brand loyalty schemes.


The first outlets of Toyota's 'You Trust' are most likely to open in Delhi, Bangalore, and Chennai, and would probably be owned and operated by the company's new car dealers in these cities.

The used-car outlets would offer services such as evaluation and trading-in of customer's existing cars, and would cater primarily to buyers looking for a certified pre-owned car that will serve as an upgrade.

The outlets are expected to be perform independent of the new car dealerships, but would be linked to them for after-sales support.

They are expected to employ company trained engineers who would follow a pre-programmed inspection and certification process designed to offer buyers improved reliability, while computing the price for the used car.

Similar to the programs of competing car companies, the dealership-cum-workshop would also probably offer the used-car buyer a post-purchase warranty[usually a year], and/or free services during a limited period.

Source:


Considering that toyota is not able to sell new cars in the first place this should make the toyota dealers happy because so far they have been carrying the used car business unofficially,now they will enjoy Toyota backing.

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