Will 16kmpl engines help revive sales of the Ambassador?

Is fuel efficiency going to be the only factor that will decide which car you buy now that filling a tankful of diesel means you need to stack up cash not in your wallet but in the boot.

Hindustan Motors believes it will.They are betting on increasing sales by improving the fuel efficiency of the Ambassador.The ambassador will now get BS-3 engines which should up the fuel efficiency from the present 11kmpl to 16kmpl.

Hindustan motors have honestly stated that they are targeting tourist operators and current owners of the cars[they have started some incentives for exchanging their old cars for new ones for which you would be rewarded with Rs.35,000].

Why don't Hindustan motors look up the dictionary for the term shelf-life.Yes the ambassador was a great car but it just does not stand a chance amongst the far more modern rivals.For the sake of one of the greatest cars to have hit our roads lets hope Hindustan Motors does not drag around with the ambassador further.

[image source:motorauthority.com]

Mitsubishi motors not to Divorce Hindustan Motors

Many[including me] had reported earlier that Mitsubishi was going to break its alliance with Hindustan motors in India.However Mitsubishi motors have come out and said they have no plans to going solo in the Indian market and the present alliance with Hindustan Motors shall remain .

Mitsubishi has so far not been so active in the Indian market but they have aggressive plans and aggressive sales targets for the future.In the next two years it plans to sell 10,000 units a year.They are infact optimistic about the Indian market and plan to assemble the Outlander SUV in to keep costs down.They are also looking at upping the number of dealers and service network in India.

As far as the question whether selling an Ambassador and a Mitsubishi Lancer at the same outlet would affect the sales of the lancer I don't subscribe to that theory.Actually I think the JV should even convince the Government officials in India to switch over to Mitsubishi cars.

Mitsubishi marketing was almost non-existent and it was the problems with their parent company which was the root cause of the problem in India.

Initially the Lancer did do quite well in India.But age has taken its toil.Mitsubishi needs to use Mahindra Singh Dhoni's mantra and bring in their latest products and get rid of its old line-up now.Maybe even use Dhoni as its brand ambassador then.

Also read:
Mitsubishi to launch Outlander in India shortly