Update:
Opinion changed,Read the Maruti Dzire review first.
Economictimes has put up further details of the swift sedan and Maruti is all set to storm the markets with the swift sedan,especially the diesel variant.The most interesting fact is that the swift sedan is projected to have a base price less than the Mahindra Logan as well as the Tata Indigo dicor[common rail].The diesel car[starting price] would be priced between 5.2 lakhs and 5.4 lakhs while the petrol[starting price] would be under 5 lakhs.
Another interesting observation is that yes there would be a ZDi version[i.e. a version offering ABS+airbags,climate control,integrated music system[most probably with steering based controls as well],alloy wheels and all the other stuff available on the Maruti SX4.There would be two engine variants a 1.3L petrol version and the multijet 1.3L diesel.
This brings to mind a very important question ,why go ahead with the Maruti sx4 instead of the swift sedan ? What is that one big thing which would differentiate the Swift Sedan[dzire] and the SX4 .The swift sedan diesel is more than adequate on the power front while being much more frugal when it comes to your fuel bills.The initial cost too is less and the most important part is that because the swift and the SX4 share so much it would not be so different from inside both the cabins.Yes you say space but trust me you could sacrifice that easily,as it is not an enormous difference.I don't know how the swift sedan will be to drive but something tells me city folks would appreciate the dzire more than the SX4.Even the best marketing guy will have a tough time keeping a customer away from the swift sedan and instead sell him an SX4.For the "Aam Aadmi" after all why pay such a hefty premium for the SX4 when there is little to choose between the two and in all possibility the interior of both the cars would be identical.
I am sorry to say but Maruti is all set to shoot itself in the foot for the greed for additional customers.The swift sedan will undoubtedly kill brand SX4 and the success Maruti did achieve with selling a premium[better put as expensive] car.Future customers of premium cars of Maruti are certainly not getting any positive signals.The SX4 is all set to go the Baleno way,the countdown has begun.
[Image source:Yahoo autos]
Also read:
Maruti to launch Swift sedan on March 6th 2008[Edit:Now 26th March]
Review of the Maruti Dzire.
Wednesday, February 27, 2008
Maruti all set to kill the SX4
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4 comments:
I don't agree, presently there is NO good Sedan in this price bracket.SX4 will have different customers than the Dzire.
I see it this way : Maruti is offering cars in ALL price range with different varients.
The one who is thinking of Honda City, may think of SX4....due to lower cost of ownership with more power...though less fuel efficient.
On the other hand, the one who is budget concious and thinking of hatchback (any, including swift) and ready to extend budget to some extent, will start thinking of dZire base model.
At the same time, someone (again, a budget concious person) with budget of SX4 VXI, may start thinking about dZire ZXi or ZDi.
In sum total, It is nice to see that buyers will have new options on proven platform of swift.
Well MSIL doesnot want a Maruti customer or any other customer to leave Maruti because of lack of choices, thus they are offering cars in all the segments, good going Maruti, but they should keep a check on the quality as well.
Cheers
http://thecarsandmore.blogspot.com/
Hi, anonymous! I agree with you. From what I have been reading on the net, Swift Dzire is not going to hit SX4, but Honda city, definitely has a reason to worry. Swift Dzire will click more with young and successful individuals who are price conscious but want style as well. No direct conflict with SX4 i think.
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