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Friday, February 01, 2008

Mahindra can we have a more spicier Bolero please

Mahindra is trying its best at attracting the younger generation towards its cheaper Bolero UV and as far as marketing campaigns go it is making all the right noises but what Mahindra seems to have forgotten is how is somebody supposed to show a take on anything,macho image with a puny 63bhp engine vehicle.

As far as the competition is concerned its main rival the Tata Sumo has raised the bar by more than a few notches with its new avatar[Grande] and a 2.2L 120 bhp common rail engine.The Bolero now feels like it is from the age of the Dinosaurs.

Mahindra already offer the Bolero engine as an option on the Scorpio[M2DI] now its time the Bolero gets the Scorpio engine as an optional choice.The Mahindra scorpio engine has actually a large fan club even.The Bolero with a Scorpio engine could be a very potent combination

There is no doubt that Mahindra is trying to go upmarket with the Scoprio and with each passing generation the prices are heading more towards the luxury buyers segment away from the mainstream buyer.There is a vacant space as far as the sub Rs.7 lakh SUV's are concerned in India.

A decent looking powerful SUV for under 7 lakhs would have more than its share of takers in India,are we asking a bit too much from Mahindra?

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