Maruti Suzuki - 26 years since making the common mans dream for a car a reality

Its been 26 years since Suzuki entered the Indian market and their faith in the market here has paid them rich dividends.Not only do they have a significant market share here now Suzuki produces more cars in India than it does in its home market in Japan.26 years ago when the Indian delegation did approach the japanese giants[toyota,nissan,honda] they did not seem too bullish about the Indian market.How wrong they where,today those very companies are trying to establish themselves in the Indian market.How they must we wishing if they could have rolled back time.It was only Suzuki predominately a bike maker then who was interested in the deal which would enable them to sell cars in India in a JV with the Govt of India.

Suzuki's time here certainly has not been a pleasant one all throughout but what's important is suzuki was able to wither the storm and today are enjoying the fruits with a domestic market share of more than 50%[approx 55% is what I feel].Even today they do have some problems like for instance they do not have a successor to their high profile CEO,Jagadish Khattar.The japanese giants have so far been quite in the Indian market but in the next couple of years they would be ready to do battle in the Indian market and it has to be seen if Suzuki would be able to battle it out against not only the giants from Japan but also other manufacturers like GM,Ford,VW,Skoda and Hyundai.Maruti's biggest competition of course will come from none other than Tata who are expected to steal away the tag of the common man's car from Maruti and thereby may even be able to march ahead in the battle for market share.Renault and Bajaj too have teamed up for another car with a similar price tag.

So optimistic are maruti that they would have good sales of their cars this festive season they have done a U-turn as far as discounts are concerned and now plan to reduce discounts on the Alto,Maruti 800 and its Van[called Omni] by upto Rs. 4000.

However the good news for Maruti Suzuki is that market analysts are certainly bullish on Maruti Suzuki's future with shares of the company on the rise.What Maruti Suzuki have done well so far is they have not rested on the laurels of their success and have ensured their customer service matches the best,infact survey after survey Maruti Suzuki continues to top them for all the right reasons.Maruti Suzuki hare also on the right track interms of introduction of new models of cars at quite a brisk pace.Maruti Suzuki also have done well by thinking about diesels and alternate fuels for their line-up.With each passing generation of their cars Suzuki is getting closer and closer to the best and right now Suzuki is overcoming the disadvantage by pricing their cars much lower than their competitors and playing the VFM tag.

The future is bright alright provided Suzuki continues forward in the same manner as far as the consumers are concerned they sure are going to have a good time due to the expected battle for marketshare in the Indian market amongst the automobile giants.