Honda india's ad campaign:
If you that it was only in India where Honda has suddenly taken to ad campaigns on television then you are wrong,Honda is breaking traditions and is aggresively promoting the Honda Brand globally even.
Honda is on an all-out attack so there are print,television and even the internet.
Why this blitz,perhaps to take the company to the next step something like toyota did.So whats so good about Honda.
"Americans see Honda as environmentally friendly, technologically leading and [as] a maker of products of high quality and durability."
By keeping tight control of production, has kept the shine on its nameplate by avoiding the need to incentivize heavily, and sell to daily fleets. "So Honda's retained value is strong." According to the consultancy, Toyota and Honda brands are in the top five in terms of residual value.
'"But while I think Toyota is perceived as being a leader in hybrids and a strong company, I don't know if they are perceived as being a leader in technology,". "Toyota has moved in the direction of focusing on volume and is now willing to have rebates and to promote rebates, while Honda has stayed with what they are doing. So I don't think they have lost; their market share continues to go up."
Source:Mediapost.com
No comments:
Post a Comment