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Sunday, September 23, 2007

Chevrolet/GM India need to change their ad-agency

I don't think many would really disagree with me on this,Chevrolet/GM in India really need to switch ad-agencies or need to give the present ones a kick on their backsides.Right now GM has some of the worst ads in India.

The first Chevrolet ad in India was awesome,people still recall that ad but the present ones are simply a waste of time and money.They got star campaigners in the form of two bollywood actors but the ads are simply pathetic. The aveo u-va ad with a gorilla was the worst of the lot,though now it is being said that they plan to change the gorilla with a bunch of kids,don't know how that will turn out now.

Almost every automobile manufacturer in India is marketing aggressively now[including Honda] and ads play a very important role even to the extent as to how people perceive a brand.Hopefully GM pulls it socks up fast and I wish them all the very best.

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