Toyota so far is the undisputed king of the MUV segment with its innova having majority of the marketshare mainly because other people carriers in india as their names suggest are only intended to what their names suggest,toyota does that in a degree of luxury.But things may just change Mahindra is planning to launch a similar vehicle called Ingenio for much lower prices in India.
That is only the beginning of the good part,mahindra are planning to launch a hybrid version of the ingenio[something like the prius] but at a much cheaper price,this may just end up as the world's cheapest hybrid[a blow for toyota worldwide] and considering the fact that mahindra plans to take the ingenio worldwide this means big trouble for the hybrid king toyota.
Mahindra are trying to ensure toyota quality by calling in engineers from abroad[especially USA] to ensure acceptable standards for the vehicle,also it helps when you have a collaboration with renault[remeber the espace]
Source
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Wednesday, August 29, 2007
Mahindra's battery powered Ingenio may just Blow away the Toyota Innova
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