Lack of New Models Hurts Tata Motors badly

Hyundai motors has just overtaken Tata Motors to become the second largest passenger car manufacturer in India.

So what is ailing tata motors.You dont need to be an einstein to figure out what the problem is.Tata motor have not introduced new models in the market for a long time and the overuse of the indica platform is coming to haunt tata motors.

Tata has been using the present indica platform since the past ten years now and although the 2008 indica has come a long way since the first indica in 2008 there has been no drastic change for the past ten years to speak off.A Ten year shelflife is way too long for a car

Then there is the question of quality,Tata aren't renowed for their quality and they have done nothing to improve this perception.Niggles are part and parcel of a Tata car owner's even in this generation where nothing but zero defects is acceptable,perhaps Tata motors could learn a thing or two from TCS.

Lastly tata cars[leaving aside the safari] have all taken up the taxi tag and individual buyers think twice before buying a car from Tata Motors only because of the Taxi tag.

However Hyundai may not be able to hold on to this position for long though as in terms of sheer volume alone the Nano would help tata motors zoom past hyundai and even maruti suzuki.That said Tata motors does need to pull up its socks if it has to survive in this highly competitve industry where things are only going to get tougher.