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Tuesday, June 03, 2008

Hummer for sale - Is Mahindra Listening ?

GM CEO Rick Wagoner interest towards smaller cars is no secret. Given the lack of demand for the gas guzzling suv's four of GM plants which produce SUV's are being shut down.But the biggest symbol of gas guzzling environment destroying vehicles the Humvees are also no longer going to carry the GM family tag is what Rick Wagoner now suggests.

Yes that's right Hummer is going to auctioned and this is Mahindra's biggest chance after the Land Rover takeover attempt to establish itself as a global UV player and more importantly in the US markets as well where Mahindra is looking at establishing itself.

Given the current global scenario it is unlikely Mahindra will face any competition from any automobile player and it should only be PE players in the race with Mahindra.GM have made it clear they want to hand over Hummer to somebody who can take care of the brand better than what they did and Mahindra fits the role perfectly.Mahindra could even utilize the inhouse developed hybrid systems for a more greener Humvee.

So what if Mahindra could not bag Land Rover,Mahindra have a wonderful opportunity once more.The only question is whether Hummer is a bad word for even a Utility Vehicle Manufacturer like Mahindra.

1 comment:

Anonymous said...

Given that Mahindra is about to launch its new hybrid variant of the Scorpio, it would be a contradictory move to buy the Hummer. I think the time of the "gas guzzlers" is over.