Honda launches the Honda Civic Executive

After a relatively successful run in the Indian market ,the civic sales have taken some what of a beating of late[though not as much as the Toyota corolla].New competitors and a lack of a diesel option are the major factors working against the Honda civic.[No unlike popular perception, ground clearance or rather lack of it has so far not kept away any buyer]

Honda is now trying to attract new segments of customers and what best than existing Honda city buyers.The Honda civic executive is aimed at customers who would otherwise have ended up with the Honda city Vtec.Honda has badged the car,executive and says the car is aimed at executive.Honda have intelligently cut down on a few extras and have been able to price the car at Rs.10.80 lakhs.Things like the side protectors,leather wrapped steering wheel and chrome from some parts of the body have been removed in the executive version.Also you get a lower spec'ed Music system[all things things can easily be retrofitted at your accessories shop]. You also don't get climate control,alloy wheels and rear seat based audio controls.

However would this be enough for the Honda to save itself against the attack of the diesel toyota corolla,my opinion don't think so.Until the corolla arrives[expected by august,2008] sales of the civic will rise courtesy the executive variant.A very smart move from Honda indeed and it is homework well done.

[Source:Economictimes]