Mahindra launches new aftermarket sales and maintainance verticle

Mahindra have integrated their second hand car sales business,spare parts and service into a single verticle and are calling it After-Market Sector[that much for ingenuity]

This entire verticle would be headed by Rajeev Dubey[nope no relation with Tata Motors just a coincidence].Heres the list of the official names of the businesses the verticle consists of:
1. Mahindra First Choice Services Ltd. (Multi-brand service chain)
2. Mahindra First Choice Ltd. (for purchase and sale of pre-owned vehicles)
3. Mahindra Spares Business (for both Mahindra and non-Mahindra spares)

Each of the three business have their own CEO's and they report to Mr. Rajeev Dubey.

Mahindra are now looking at attracting not just Mahindra vehicle owners but also owners of vehicles manufactured by rivals for their after sales needs.Besides mahindra want to tap in on the huge second hand[pre-owned] car business in India which so far is largely an unorganized sector.There are definite synergies between the three businesses and this appears to be a masterstroke from Mahindra.

[source:moneycontrol.com]