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Monday, April 14, 2008

Toyota's small car for India

Yes Toyota's finally ready with some plans for India.As Maruti have pointed out there is a much bigger segment of customers wanting to upgrade to sedans in India but are unable to afford the present offerings or the present models aren't up to their standards.Toyota too have realised this and they have plans to take on the Indigo CS by ensuring their sedan is less than 4 metres long and is powered by a 1.4L diesel egine or a 1.2L petrol engine.However what should be noted is that there are chances this car may not exactly fit the description of what you call a sedan,there may be a bit of a change.

The car would be ready by 2010 and by then everybody else in India[Honda included] would be well established making it that much more difficult for toyota to win over customers.Hence a lot of homework is being done since given the importance of this vehicle for toyota to establish itself in India.The car would be manufactured in India and exported to other markets as well.

Pricing expectations Rs. 5-7 lakhs.

All the best to toyota but makes you wonder if it is too little too late.

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