Renault's Indian Flopshow - The Logan

Yes now even renault admit that they are going nowhere with the Logan.Remember apart from the auto journalists a whole bunch of car lovers were very critical of the logan and its pricing strategy initially,where it was way too overpriced to be called a cheap car.It was a cheap car[not in terms of price] pretending to be an alternative to the Honda City.

After all the hype about it being a cheap car,the Tata Indigo was available at a much cheaper price.People certainly did not appreciate that which forced quite a few price-cuts for the company.Why the intermediate diesel variant was left out during launch is a complete mystery,the answer which I would surely like to know from renault.Also things like a lack of release for the boot from the inside,funny placement of the power window switches where not exactly designed keeping in mind the customer.Also Renault underestimated India and thought they could get away with a third world car here.

The official excuse from renault is:
"The sales target had been trimmed in line with the economic slowdown of the mid-sized car segment, where Renault's Logan sedan competes".

My prayers have been answered and Indian buyers have taught manufacturers a lesson.Manufacturers now know that just because it is a diesel and has a boot it will not sell.Expectations of the Indian buyer has now risen.

[Source:Reuters]

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