The Maruti juggernaut just rolls on.Do they know how to sell their cars.Maruti has emerged the new leader in the C segment thanks largely to the success of the SX4 which meant sales of the Honda city[the previous leader] has dropped.This shows that Maruti does have it to take on the bigger japanese rivals like Honda and its success is not limited only to hatchbacks.Maruti played the value for money tag very well with the SX4 and now with the swift sedan[dzire] have the capability to extend this lead further and retain the leader tag.
Ford has seen a real drastic fall in sales[26,485 units ,down from 34,681 units sold last year ] and expect some alterations to the existing Fiesta,perhaps even a diesel ikon[just a rumour].Tata Motors too has had a fall in sales [26,281 units (29,949 units last year)]which could be stopped with the introduction of the next generation Indigo.
What will be really interesting is when Maruti brings their Kizashi concept[expected by 2010] to take on the likes of the Honda civic and the Toyota corolla.
According to SIAM,Maruti is the new leader of the C segment in India,and heres the details:
Country's largest car maker Maruti Suzuki India, better known for its compact cars, has zipped past competition, including Honda and Hyundai, in the mid-sized sedan segment this fiscal on the back of its successful model SX4.MSI's sales in the period stood at 41,799 units as compared to 27,283 units in the same period last year.
The growth has enabled the company to speed past Honda Siel Cars India (HSCI), which was at the number one slot in April-February period of the previous fiscal. HSCI sells City, its popular model in the segment.In the ongoing fiscal, HSCI's cumulative sales stood at 34,029 units as against 35,300 units in the corresponding period last year.
Hyundai Motor India comes third in the segment with 29,146 units sold in the period as against 25,147 units a year ago.
So now do you get why all the fuss on saving the Planet.
Source:[The Hindu]
1 comment:
Its intersting how Maruti is going from small cars to bigger and more expensive vehicles. However they need to work on their quality and the quality of the SX4 and Swift is nothing to talk about. For a car costing 10Lacs, they cant afford to have rattles.
Cheers
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