What is Maruti Suzuki's USP?

Honda is playing the environment card,Toyota reliability and Skoda luxury[yes that's the tag they are using in India,along with build quality] but what is one term you could associate Maruti Suzuki cars with.Cheap perhaps but competition is fast catching up with the company and soon we will have cheaper cars than even the Maruti 800[Bajaj-Renault,Hyundai,Tata motors].The legendary customer service from Maruti is also taking a hit as indicated by recent surveys.

With rising income levels the cheap cars tag will not really be such an important one,besides when the competition would provide cars for the mainstream market there is a very big risk that consumers would shift over to the more fashionable manufacturers than sticking with Maruti Suzuki ,even if the competition and Maruti Suzuki cars are from different segments.God help Maruti if the competition produce cars of the same segment at about the same price of cars from Maruti and trust me this may no longer be impossible .The other manufacturers are improving their service network and increasing the number of dealerships throughout the country to a very acceptable number that this too should not be a very big problem.

Most importantly many from the next generation aren't particularly looking forward for a Maruti car with the same interest as for some of the other manufacturers.The most common complaint against Maruti cars is that Build quality has not reached the level of these Manufacturers

Maruti only have to look at the US markets where the American manufacturers were the dominant force but within no time has the competition caught up and infact even overtaken them.Hopefully Maruti gets the message soon and pulls up its socks.For starters it needs a good PR campaign.