Keralites love their Toyota Innova

Kerala is proving a lucky state for Toyota in India,it is achieving a stunning rise in sales courtesy of this state.A very high NRI base in this state adds to the advantage of Brand toyota in this state.

However not just Kerala it seems the entire southern region has taken well to the Innova and are responsible for majority of the sales right now.

Toyota Kirloskar Motors has registered a 31 per cent rise in sales of Innova vehicles in Kochi this month. The company had sold 118 Innovas in August this year compared with 69 in the same month last year. The MPV segment registered a growth of 17 per cent and Innova’s market share in this segment is about 35 per cent.The cumulative sales figures for Thrissur were 307 compared with the 213 during the same period last year. Similarly, cumulative sales in Thiruvananthapuram and Kannur for this year were 437 and 186 compared with 376 and 68 respectively.

[Source: The Hindu BusinessLine]