Debuting Thursday, Mercedes-Benz TV will feature a weekly 20-minute news magazine and five channels each running an hour's worth of material 24 hours a day with topics on lifestyles; cars; engines and sports; history; and automotive legends. It will also showcase Mercedes-Benz events at world auto shows and the premieres of new models live.
Viewers can either join the programs in progress or bring them up on demand. Shows will be in English and German.
Mercedes-Benz TV opens up a new and very emotional communication channel for our customers and anyone interested in the brand," said Olaf Goettgens, the vice president of brand communications for Mercedes-Benz.The first broadcast of the weekly news magazine will be accompanied by a prime-time presentation of "Power Meets Fashion" - an event carried live from the Mercedes-Benz Fashion Week in Berlin.
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The extent to which manufacturers would go in this tech-age to maintain brand loyalty,WOW.
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