Google starts testing mobile ads in India

India based mobile users are the latest target test audience for the advertising products of the number one search brand on the net.

Close on the heels of ramping up its development center, and investing in its soon-to-come-up data center, the search engine king is reaching out to the mobile user not only through Gmail Mobile but has started testing mobile ads for advertisers in India.

Google Mobile Ads are a text-based ad format, which the company began testing with AdWords advertisers in US, UK, Germany and Japan in August 2006.

These text-based ads appear along with search results delivered to mobile devices, and they contain either a link to a mobile website or a phone number which users can click on to connect..

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Google mobile ads