In each country toyota is present in a big way it wants to shed away the foreign car manufacturer tag and wants people to accept it as a local company.
I am not so comfortable with this strategy they adopt since they look completely out of place and make a complete fool of themselves.The present Tundra launch in america is one such instance,why dont toyota stick to what they do best,why drive away its existing fans too?
Sunday, April 01, 2007
Toyota's localisation plans.
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