Mahindra Bolero is India's Largest selling UV

Unlike Mahindra I would call the Bolero more of an MUV than a SUV.For the second year in running it has been the largest selling UV.What stands out this time is the fact that it sold more than 50,000 units in a year a record which no other UV has achieved so far.

This just highlights the huge market for UV's in India for vehicles which cost below Rs.7 lakhs.Something which most manufacturers are reluctant to tap into.

Mahindra is going to bring the ingenio by the year end[2008] at around the Rs.6.5 lakhs price tag.This would mostly cannibalise sales of the bolero and don't know what the future holds for the vehicle in its present avatar.

Meanwhile I make my plea to mahindra once again,please give us a more powerful engine option for the Bolero.

Mahindra can we have a more spicier Bolero please

Mahindra is trying its best at attracting the younger generation towards its cheaper Bolero UV and as far as marketing campaigns go it is making all the right noises but what Mahindra seems to have forgotten is how is somebody supposed to show a take on anything,macho image with a puny 63bhp engine vehicle.

As far as the competition is concerned its main rival the Tata Sumo has raised the bar by more than a few notches with its new avatar[Grande] and a 2.2L 120 bhp common rail engine.The Bolero now feels like it is from the age of the Dinosaurs.

Mahindra already offer the Bolero engine as an option on the Scorpio[M2DI] now its time the Bolero gets the Scorpio engine as an optional choice.The Mahindra scorpio engine has actually a large fan club even.The Bolero with a Scorpio engine could be a very potent combination

There is no doubt that Mahindra is trying to go upmarket with the Scoprio and with each passing generation the prices are heading more towards the luxury buyers segment away from the mainstream buyer.There is a vacant space as far as the sub Rs.7 lakh SUV's are concerned in India.

A decent looking powerful SUV for under 7 lakhs would have more than its share of takers in India,are we asking a bit too much from Mahindra?